ElenaSep 12, 20232 minPARADOXThe fashion business is a paradox: on one side there is an opinion that opening a store or creating a new brand is a pretty simple task....
ElenaSep 9, 20231 minBIG BANGThe 1997 Fashion Big Bang exhibition has been open at the Musée Galliera in Paris for about a month and a half now. “1997 was a turning...
ElenaJul 10, 20231 minSaint LaurentBefore seeing the images of the YSL SS24 show the brand presented in Berlin, on June 12th, I stumbled on the pictures of Yamazaki Kento...
ElenaJul 1, 20232 minLVThe question of how to define the role of a fashion designer or creative director for the brand is bothering me. Many years ago, during...