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PARADOX
The fashion business is a paradox: on one side there is an opinion that opening a store or creating a new brand is a pretty simple task....
Elena
Sep 12, 20232 min read


BIG BANG
The 1997 Fashion Big Bang exhibition has been open at the Musée Galliera in Paris for about a month and a half now. “1997 was a turning...
Elena
Sep 9, 20231 min read


Saint Laurent
Before seeing the images of the YSL SS24 show the brand presented in Berlin, on June 12th, I stumbled on the pictures of Yamazaki Kento...
Elena
Jul 10, 20231 min read


LV
The question of how to define the role of a fashion designer or creative director for the brand is bothering me. Many years ago, during...
Elena
Jul 1, 20232 min read
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